Assessing and improving co-creation in services : the customer-centric matrix
Arbia Chatmi, Karim Elasri and Frédéric Ponsignon
| Year of publication: |
2023
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|---|---|
| Authors: | Chatmi, Arbia ; Elasri, Karim ; Ponsignon, Frédéric |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 15.2023, 1, p. 97-114
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| Subject: | Co-creation | CSR activities | Innovation | Primary activities | Services | Support activities | Kundenintegration | Customer integration | Corporate Social Responsibility | Corporate social responsibility | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-11-2021-0177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315050