Assessing and strengthening internal alignment of new marketing units : an interpretative tool
Catherine Pardo; Björn S. Ivens; Kevin Wilson
| Year of publication: |
2013
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|---|---|
| Authors: | Pardo, Catherine ; Ivens, Björn Sven ; Wilson, Kevin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 7, p. 1074-1082
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| Subject: | Alignment | Integration | Frame analysis | Organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010223467