Assessing Attribute Importance: A Comparison of Six Methods.
| Year of publication: |
1986
|
|---|---|
| Authors: | Jaccard, James ; Brinberg, David ; Ackerman, Lee J |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 12.1986, 4, p. 463-68
|
| Publisher: |
University of Chicago Press |