Assessing Biases in Measuring Decision Effectiveness and Information Overload.
| Year of publication: |
1989
|
|---|---|
| Authors: | Keller, Kevin Lane ; Staelin, Richard |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1989, 4, p. 504-08
|
| Publisher: |
University of Chicago Press |