Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

Torres, Anna, (2009)

Generating global brand equity through corporate social responsibility to key stakeholders

Torres, Anna, (2012)

Imitation analysis : Early prediction of the market demand for major innovations

Langley, David J., (2009)