Assessing business performance: two models for environmental information

External stakeholders must consider four public responsibility areas of organisational behaviour that contribute to long-run financial viability: 1. environmental responsibility; 2. social responsibility; 3. employee health and safety; 4. ethics. Failure in any one of these areas could be the downfall of an organisation. This paper develops the Performance Scorecard Model to address reporting relative to performance on these nonmonetary issues of concern to organisational stakeholders. Another model, the Stakeholder Model of Public Responsibility Assessment, is also developed for all types of nonfinancial reporting. However, this paper focuses solely on the use of this model for environmental and sustainable development activities assessment. The models provide a basis from which companies can: articulate policies; report on and assess activities; tie policies to organisational strategy. These models should assist stakeholders in assessing whether particular firms are going beyond minimal expectations and pursuing substantive public responsibility policies.