Assessing consumers' valuations of socially responsible products with controlled experiments
Year of publication: |
[2016]
|
---|---|
Authors: | Zheng, Yanchong ; Kraft, Tim ; Valdés, León |
Published in: |
Environmentally responsible supply chains. - [Cham] : Springer, ISBN 978-3-319-30092-4. - 2016, p. 29-50
|
Subject: | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Experiment | Prozessmanagement | Business process management |
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