Assessing customer orientation in the context of buyer-supplier relationships using judgmental modelling
| Year of publication: |
2002
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| Authors: | Da Silva, Rui Vinhas ; Davies, Gary ; Naudé, Pete |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 3, p. 241-252
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