Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Year of publication: |
2023
|
---|---|
Authors: | Maduku, Daniel K. ; Mpinganjira, Mercy ; Rana, Nripendra P. ; Thusi, Philile ; Ledikwe, Aobakwe ; Mkhize, Njabulo Happy-boy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-13
|
Subject: | Digital assistants | Localisation | Passion | Privacy concern | WOM intentions | S-O-R framework | Virales Marketing | Viral marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption |
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