Assessing customer retention strategies in mobile telecommunications: Hybrid MCDM approach
| Year of publication: |
2012
|
|---|---|
| Authors: | Jeng, Don Jyh-Fu ; Bailey, Thomas |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 50.2012, 9 (12.10.), p. 1570-1596
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