Assessing customer return behaviors through data analytics
| Year of publication: |
2020
|
|---|---|
| Authors: | Ketzenberg, Michael E. ; Abbey, James D. ; Heim, Gregory R. ; Kumar, Subodha |
| Published in: |
Journal of Operations Management. - Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 66.2020, 6 (12.03.), p. 622-645
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/joom.1086 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273610