Assessing gender differences in "quick response" code loyalty promotion acceptance
Shintaro Okazaki, Angeles Navarro and Carolina López-Nicolas
| Year of publication: |
2013
|
|---|---|
| Authors: | Okazaki, Shintaro ; Navarro, Angeles ; López-Nicolas, Carolina |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 12, p. 1165-1177
|
| Subject: | social media marketing | mobile marketing | quick response | loyalty promotion | self-construal theory | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Innovationsakzeptanz | Innovation adoption | Geschlecht | Gender |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126448