Assessing market penetration combining scenario analysis, Delphi, and the technological substitution model : the case of the OLED TV market
Year of publication: |
2009
|
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Authors: | Tseng, Fang-mei ; Cheng, Ai-chia ; Peng, Yi-nung |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 76.2009, 7, p. 897-909
|
Subject: | Szenariotechnik | Scenario analysis | Delphi-Methode | Delphi technique | Technischer Fortschritt | Technological change | Technologievorausschau | Technology foresight | Prognoseverfahren | Forecasting model | Marktanteil | Market share | Fernsehgerät | Television set |
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