Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China
| Year of publication: |
2007
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|---|---|
| Authors: | Murray, Janet Y. ; Gao, Gerald Yong ; Kotabe, Masaaki ; Zhou, Nan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 15.2007, 4, p. 41-62
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