Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Hao Ma, Yong Su and Lih-Bin Oh
| Year of publication: |
2014
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|---|---|
| Authors: | Ma, Hao ; Su, Yong ; Oh, Lih-Bin |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 14.2014, 1/2, p. 146-159
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| Subject: | multi-channel retailing | online order/in-store pickup | service convenience | need for control | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011282862