Assessing the applicability of market segmentation in the development of elderly care
Sanna Sintonen; Timo Hokkanen; Daniela Grudinschi; Jukka Hallikas; Leena Kaljunen
| Year of publication: |
2012
|
|---|---|
| Authors: | Sintonen, Sanna ; Hokkanen, Timo ; Grudinschi, Daniela ; Hallikas, Jukka ; Kaljunen, Leena |
| Published in: |
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011. - [Bucharest] : Ed. Economică, ISBN 978-973-709-612-8. - 2012, p. 44-60
|
| Subject: | Altenhilfe | Elderly care | Öffentliche Dienstleistung | Public services | Marktsegmentierung | Market segmentation | Finnland | Finland |