Assessing the Consequences of a Channel Switch
| Year of publication: |
2008
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|---|---|
| Authors: | Chen, Xinlei (Jack) ; John, George ; Narasimhan, Om |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 3, p. 398-416
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