Assessing the drivers and capabilities for faster product launch : a scale for time-to-market reduction in start-ups
Renata de Oliveira Mota, Moacir Godinho Filho, Gilberto Miller Devos Ganga, Jonhatan Magno Norte da Silva and Glauco Henrique de Sousa Mendes
Year of publication: |
2025
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Authors: | Mota, Renata de Oliveira ; Godinho Filho, Moacir ; Ganga, Gilberto Miller Devós ; Silva, Jonhatan Magno Norte da ; Mendes, Glauco Henrique de Sousa |
Published in: |
R & D management. - Oxford : Wiley-Blackwell, ISSN 1467-9310, ZDB-ID 2016955-3. - Vol. 55.2025, 1, p. 127-164
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