Assessing the effectiveness of a product warranty in a health-care setting
Timothy H. Reisenwitz; Sanjay Gupta
| Year of publication: |
2011
|
|---|---|
| Authors: | Reisenwitz, Timothy H. ; Gupta, Sanjay |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 11.2011, 2, p. 109-118
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| Subject: | Garantie | Warranty | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009235938