Assessing the effectiveness of advertising
by Mark Lovell and Jack Potter
| Year of publication: |
1975
|
|---|---|
| Authors: | Lovell, Mark ; Potter, Jack |
| Publisher: |
London : Business Books |
| Extent: | XVI, 281 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-220-69730-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004656238