Assessing the impact of derived behavior information on customer attrition in the financial service industry
Leilei Tang; Lyn Thomas; Mary Fletcher; Jiazhu Pan; Andrew Marshall
| Year of publication: |
2014
|
|---|---|
| Authors: | Tang, Leilei ; Thomas, Lyn C. ; Fletcher, Mary ; Pan, Jiazhu ; Marshall, Andrew P. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 236.2014, 2 (16.7.), p. 624-633
|
| Subject: | Customer attrition | Data mining | Derived behavior information | Orthogonal polynomial approximation | Probit-hazard model | Data Mining | Derivat | Derivative | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366718