Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context
Jehoshua Eliasberg ..
| Year of publication: |
1986
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|---|---|
| Other Persons: | Eliashberg, Jehoshua (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 2, p. 101-110
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| Subject: | Marketingtheorie | Marketing theory | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001011980