Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being
Ken Kumagai
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumagai, Ken |
| Subject: | Brand personality | Consumer behavior | Self-congruity | Subjective well-Being | Sustainability | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Markenimage | Brand image | Lebensqualität | Quality of life | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Deutschland | Germany |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2023-1131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210846