Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
| Year of publication: |
1997
|
|---|---|
| Authors: | Sirgy, M.Joseph ; Grewal, Dhruv ; Mangleburg, Tamara F. ; Park, Jae-ok ; Chon, Kye-Sung ; Claiborne, C.B. ; Johar, J.S. ; Berkman, Harold |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 25.1997, 3, p. 229-241
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