Assessing the product review helpfulness : affective-cognitive evaluation and the moderating effect of feedback mechanism
Mengxiang Li, Pu Huang
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Mengxiang ; Huang, Pu |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 7, p. 1-17
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| Subject: | Product review helpfulness | Product review length | Product review author’s response | Inverted U-shape relationship | Affect-oriented processing | Cognition-oriented processing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012384914