Assessing the total financial performance impact of brand equity with limited time-series data
Year of publication: |
2014
|
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Authors: | Mizik, Natalie |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 691-706
|
Subject: | brand equity | customer mindset | financial impact | dynamics | marketing return on investment | Return on Investment | Return on investment | Markenwert | Brand equity | Markenartikel | Brand |
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