Assessing the use of Bourdieu's key concepts in the strategy‐as‐practice field

Purpose – The purpose of this paper is to contribute to the elucidation of key concepts in the new field of strategy‐as‐practice, in order to clarify the proper object of inquiry/unit of analysis. It does so by evaluating the degree of incorporation of Pierre Bourdieu's “theory of practice” in the literature. Bourdieu is one of the pioneers of the “practice turn” in sociology. Design/methodology/approach – A summary and graphical framework of the key concepts of Bourdieu's “theory of practice” are developed. A small “theoretical sample” (in the sense used in “grounded theory” methodology) of representative authors and articles in the new field of strategy‐as‐practice is analyzed vis‐à‐vis the developed framework to probe and evaluate the degree of inclusion of Bourdieu's key concepts in the literature. Findings – The incorporation of Bourdieu's key concepts is very limited and sometimes misinterpreted. His concept of “habitus” is generally cited, but its collective implications are not emphasized and neither is its connection to social structures and power. There is significant debate around the proper unit of analysis for the new field of strategy‐as‐practice, as well as issues of the relation between micro and macro approaches to strategy. Originality/value – The paper opens up new conceptual possibilities for the understanding and possible application of Bourdieu's “theory of practice.”