Assessing the utilization of Metaverse in enhancing marketing practices : cases from an emerging market
Riza Ergün Arsal, Asli Elif Aydin
| Year of publication: |
2024
|
|---|---|
| Authors: | Arsal, Riza Ergün ; Aydin, Asli Elif |
| Published in: |
Consumer experience and decision-making in the metaverse. - Hershey, PA : IGI Global, ISBN 979-8-3693-4167-4. - 2024, p. 17-35
|
| Subject: | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-4167-4.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125260