Assessing the validity of secondary data proxies for marketing constructs
| Year of publication: |
2004
|
|---|---|
| Authors: | Houston, Mark B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 2, p. 154-161
|
| Publisher: |
Elsevier |