Assessing the value of a societal-level sustainability index for macromarketing research
Travis Jody Simkins and Mark Peterson
| Year of publication: |
March 2016
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| Authors: | Simkins, Travis Jody ; Peterson, Mark |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 1, p. 78-95
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| Subject: | societal-level index | index | indexes | indices | sustainability | prosperity | corruption | country risk | macromarketing | Index | Index number | Korruption | Corruption | Nachhaltige Entwicklung | Sustainable development | Länderrisiko | Country risk | Indexberechnung | Index construction | Aktienindex | Stock index | Wirtschaftsindikator | Economic indicator |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146715586834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452327