Assessing the value of commonly used methods for measuring customer value : a multi-setting empirical study
Sara Leroi-Werelds; Sandra Streukens; Michael K. Brady; Gilbert Swinnen
| Year of publication: |
2014
|
|---|---|
| Authors: | Leroi-Werelds, Sara ; Streukens, Sandra ; Brady, Michael K. ; Swinnen, Gilbert |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 4, p. 430-451
|
| Subject: | Customer value | Perceived value | Measurement methods | Comparison | Kundenwert | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383809