Assessing Uncertainty in New-Product Forecasts

Nick and Des discuss an approach implemented at AstraZeneca to forecast the commercial success of new pharmaceutical products. The article is a virtual tutorial for group assessment of the uncertainties for any new product with long development times. Copyright International Institute of Forecasters, 2010

MoreLess

Year of publication:	2010
Authors:	Guthrie, Nick ; Markland, Des
Published in:	Foresight: The International Journal of Applied Forecasting. - International Institute of Forecasters - IIF. - 2010, 16, p. 32-39
Publisher:	International Institute of Forecasters - IIF

More details

Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008480387