Assessment of Factors Influencing Mutton Sheep Farmers' Intentions to Adopt Wearable Technology in Yancheng, Jiangsu Province, China

Wearable technology constitutes an increasing trend in technology and is gaining a broad grasp among consumers. Following this trend, the present study employs an extended Technology Acceptance Model (TAM). It tests the hypothesis using a Structural Equation Model (SEM) to explore farmers' intentions to adopt wearable technology and identify the most influential factors in their acceptance and perception. The study includes an offline survey composed of nine questions, responded to by 137 farmers . The survey responses reveal that farmers' intentions to adopt wearable technology were influenced primarily by technology advantages, perceived usefulness, ease of use, and emotional identity