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Asymmetric market share modeling with many competitive items using market level scanner data

by Eijte W. Foekens ; Peter S. H. Leeflang ; Dick R. Wittink
Year of publication:
1992
Authors: Foekens, Eijte W. ; Leeflang, Peter ; Wittink, Dick R.
Publisher: Groningen
Subject: Marktforschung | Market research | Theorie | Theory
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