At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home
<title>ABSTRACT</title> Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5 samples), a clear preference for home proximity was evident. However, when real-life choices were studied (last 5 samples), the evidence for a preference for proximity to home was much weaker, perhaps because the research was conducted in a metropolitan region with numerous college choices, so that the perceived proximity to home and work were identical in most instances.
Year of publication: |
2004
|
---|---|
Authors: | Roszkowski, Michael J. ; Reilly, Paul J. |
Published in: |
Journal of Marketing for Higher Education. - Taylor & Francis Journals, ISSN 0884-1241. - Vol. 15.2004, 1, p. 81-95
|
Publisher: |
Taylor & Francis Journals |
Saved in:
Saved in favorites
Similar items by person
-
The influence of mood on the willingness to take financial risks
Grable, John E., (2008)
-
A longitudinal perspective on financial risk tolerance: rank-order and mean level stability
Roszkowski, Michael J., (2009)
-
A longitudinal perspective on financial risk tolerance: rank-order and mean level stability
Roszkowski, Michael J., (2009)
- More ...