Athlete Endorsement Contracts: The Impact of Conventional Stars
Year of publication: |
2008
|
---|---|
Authors: | Fizel, John ; McNeil, Chris ; Smaby, Timothy |
Published in: |
International Advances in Economic Research. - International Atlantic Economic Society - IAES. - Vol. 14.2008, 2, p. 247-256
|
Publisher: |
International Atlantic Economic Society - IAES |
Subject: | Athlete endorsement | Event study analysis | Athlete contracts |
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