Athlete misconduct and team sponsor stock prices : the role of incident type and media coverage
Year of publication: |
2021
|
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Authors: | Ge, Qi ; Humphreys, Brad R. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 3, p. 216-227
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Subject: | big data | event study | National Football League | reputational risk | star players | Börsenkurs | Share price | Fußball | Football | Profisport | Professional sports | Sportler | Athletes | Mediale Berichterstattung | Media coverage | Ereignisstudie | Event study | Big Data | Big data | Firmenimage | Corporate reputation | Ankündigungseffekt | Announcement effect | Arbeitsgruppe | Team |
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