Attention, information processing, and choice in incentive-aligned choice experiments
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Yang, Liu ; Toubia, Olivier ; Jong, Martijn G. de |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 6, p. 783-800
|
| Subject: | incentive alignment | choice experiments | preference measurement | eye tracking | Experiment | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Visuelle Wahrnehmung | Visual perception | Offenbarte Präferenzen | Revealed preferences | Diskrete Entscheidung | Discrete choice | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718817004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971206