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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R., (2019)
A study of consumer preferences for e-retailer' attributes : an application of conjoint analysis
Peral Peral, BegoƱa, (2012)
Measuring consumer preferences using conjoint poker
Toubia, Olivier, (2012)
Stimulus Context and the Formation of Consumer Ideals
Cooke, Alan D.J., (2004)
Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
De Wilde, Els, (2008)
The impact of bundle comparisons on bundle preference
Rice, Dan Hamilton, (2018)