Attitude and its role in SME internationalisation : why do firms commit to advanced foreign market entry modes?
Year of publication: |
2016
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Authors: | Game, Richard ; Apfelthaler, Gerhard |
Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 10.2016, 2, p. 221-248
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Subject: | SME internationalisation | international entrepreneurship | foreign market entry mode | attitude | Internationaler Markteintritt | International market entry | KMU | SME | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationale Geschäftsbeziehungen | International business | Auslandsinvestition | Foreign investment |
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