Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Year of publication: |
2014
|
---|---|
Authors: | Ismail, Ahmed Rageh ; Melewar, T. C. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 5, p. 553-570
|
Subject: | Malaysia | subcultures | consumers | sex appeal | advertising effectiveness | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Sexualität | Sexuality | Geschlecht | Gender | Werbung | Advertising |
-
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun, (2013)
-
Wyllie, Jessica, (2015)
-
Wyllie, Jessica, (2014)
- More ...
-
Ismail, Ahmed Rageh, (2018)
-
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh, (2011)
-
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh, (2011)
- More ...