Attitudinal ambivalence towards green products : an empirical study in an emerging market
Year of publication: |
2019
|
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Authors: | Le, Angelina Nhat Hanh ; Jain, Megha ; Truong Duong Tam ; Le Thanh Tam |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 18.2019, 3, p. 292-303
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Subject: | attitudinal ambivalence | greenwashing | consumer scepticism | green confusion | green risk | resistance to change | Konsumentenverhalten | Consumer behaviour | USA | United States | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing |
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