Attributes influencing information search for college choice : an exploratory tudy
Annie Verghese and T.J. Kamalanabhan (Department of Management Studies, Indian Institute of Technology Madras, Chennai, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Verghese, Annie ; Kamalanabhan, T. J. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 9.2015, 1, p. 34-51
|
| Subject: | higher education | college atributes | decision-making | information search | marketing strategies | Hochschule | Higher education institution | Informationsverhalten | Information behaviour | Entscheidung | Decision | Studierende | Students | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Studium | University education | Informationsversorgung | Information provision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506512