Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Hyun Hee Park; Jai Kwan Park; Jung Ok Jeon
| Year of publication: |
2014
|
|---|---|
| Authors: | Park, Hyun Hee ; Park, Jai Kwan ; Jeon, Jung Ok |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 4, p. 767-784
|
| Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467581