Attribution modelling in digital advertising for e-commerce
Sergey Alexandrovskiy, Olga Trundova
| Year of publication: |
2022
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|---|---|
| Authors: | Alexandrovskiy, Sergey ; Trundova, Olga |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 1/2, p. 19-37
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| Subject: | attribution modelling | digital advertising | e-commerce | Markov chains model | multi-channel measurement | probability model | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Markov-Kette | Markov chain | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory | Mobile Marketing | Mobile marketing | Wahrscheinlichkeitsrechnung | Probability theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.120964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041198