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Aufbau des Markencommitment in Abhängigkeit des Mitarbeiter-Marken-Fits

Franz-Rudolf Esch; Kristina Strödter
Year of publication:
2011
Authors: Esch, Franz-Rudolf ; Strödter, Kristina
Published in:
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt. - Wiesbaden : Gabler, ISBN 3-8349-3214-0. - 2011, p. 141-159
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