Augementing versus exploiting entry modes in soft services : reconsidering the role experiential knowledge
José Pla-Barber, Cristina Villar and Fidel León-Darder
| Year of publication: |
2014
|
|---|---|
| Authors: | Pla-Barber, José ; Villar, Cristina ; León-Darder, Fidel |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 6, p. 621-636
|
| Subject: | Internationalization | Services | Foreign direct investment | Resource management | Resource augmentation | Host country experience | Entry modes | Mode experience | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Ressourcenorientierter Ansatz | Resource-based view | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010467195