Augmented and virtual reality effects on social responsibility in retail
Kaylyn Wenzel and Lauren Copeland
| Year of publication: |
2022
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|---|---|
| Authors: | Wenzel, Kaylyn ; Copeland, Lauren |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 4, p. 425-442
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| Subject: | social responsibility | augmented and virtual reality | consumer behaviour | Gen Z | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.125590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309989