Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Seung-Chul Yoo, Minette E. Drumwright, Diana Piscarac
| Year of publication: |
2023
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| Authors: | Yoo, Seung-Chul ; Drumwright, Minette E. ; Piscarac, Diana |
| Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1542-7854, ZDB-ID 2069718-1. - Vol. 34.2023, 1, p. 81-106
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| Subject: | augmented reality | community participation | COVID-19 | nonprofit marketing | Coronavirus | Virtuelle Realität | Virtual reality | Bürgerbeteiligung | Public participation | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nml.21558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456741