Augmenting discrete-choice data to identify common preference scales for inter-subject analyses

Lynd Bacon; Peter Lenk

Year of publication:	2012
Authors:	Bacon, Lynd ; Lenk, Peter J.
Published in:	Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 10.2012, 4, p. 453-474
Subject:	Konsumentenpräferenzen \| Consumer preferences \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Diskrete Entscheidung \| Discrete choice \| Mehrebenenanalyse \| Multi-level analysis \| Bayes-Statistik \| Bayesian inference

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